When a leading provider of immersive entertainment and a visionary architect join forces, fascinating projects are born. Projects such as London's new green event venue NEON at Battersea Power Station, whose undulating “skin” communicates with visitors.

“uau” stands for the Italian pronunciation of the English expression of surprise “WOW!” And what the studio of the same name is currently creating right next to the iconic Battersea Power Station on London's Circus Road East is likely to elicit this very exclamation from countless viewers. What Santosuosso and his colleagues have designed allows the visitor experience to begin even before entering the building: the façade is designed like a giant theater curtain and equipped with a digital system that “speaks” to guests as they approach NEON.